Last Updated: April 4th, 2019

How We Collect Your Information
How We Use Your Information
How We May Disclose Your Information
How We Hold And Protect Your Information
International Users
Changes To Our Privacy Policy And Practices
How To Contact Us

At Home Equity Wiz we respect your privacy and appreciate the trust if you have placed in us.

This Privacy Policy explains how Cherry Technologies Inc., operating as Home Equity Wiz (“Home Equity Wiz“, “we“, or “us“), collects, uses, and discloses information about you, including Financial Data and Home Value Information (as each term is defined below), we obtain through and our provision of financial related services to support your inquiry about home equity funding (collectively, the “Service“).

This Privacy Policy is incorporated by reference into Home Equity Wiz’s Terms of Service (the “Terms“). By agreeing to this Privacy Policy in your account setup, or by using the Service, you consent to the processing of your information as set forth in this Privacy Policy. You understand that in order to use the Service, you may be required to provide us with information regarding: (i) your finances, including credit score (“Financial Data“); and (ii) your home value, including what is owed in liens or mortgage (“Home Value Information“).

How We Collect Your Information

Information You Provide

We collect any information that you provide us when you use the Service.

Registration. When you register for the Service, we will ask you to provide your legal name, email address, physical address, phone number and in some cases the last four digits of your social security number, and/or date of birth. We will also request that you provide additional Home Value Information and Financial Data through documents that you authorize us to collect on your behalf.

Home Value Information. In order for us to provide home equity fund related services, you are required to provide us Home Value Information including Home Value Information maintained about you by third-party appraisers and/or brokers and lenders you have, or had, a relationship with. We will only collect this Home Value Information from these third parties with your authorization.

Communications and Other Interactions. We may collect information through your communications with our customer support team. We will also collect any information you provide when you otherwise interact with us.

Information We Collect When You Use Our Service

We may automatically collect certain technical information from your computer or mobile device when you use the Service.

Device and Usage Information. We receive information from your device, including IP address, web browser type, mobile operating system version (to the extent applicable), and unique device identifiers. We may also collect and store your browser settings and preferences. We receive information about your interactions with our Service, such as the time spent interacting with content and the dates and times of your visits.

Information from Cookies and Similar Technologies. We and our service providers may collect information using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your computer or other Internet access device. Cookies enable us to personalize your experience on the Service, maintain a persistent session, passively collect demographic information about your computer, and monitor other activities. Our website may use different kinds of cookies and other types of local storage (such as browser-based or plugin-based local storage).

How We Use Your Information

Service-Related Usage
We use the information we collect about and from you for a number of service related purposes, including: the facilitation of home equity funding transactions, improving the Service, analyzing how you use the Service, and better tailoring our Service to you and your retirement needs.

We use your information to communicate with you. For example, we may send email to the email address you provide to verify your account and for informational and operational purposes, such as account management or customer service.

We may use the information we collect for marketing purposes, such as providing you with promotional materials that may be useful, relevant, valuable, or otherwise of interest to you. Where required by applicable law, we will obtain your prior opt-in consent to send you electronic marketing communications.

Compliance with applicable law and our own obligations
We may also process the information we collect about you or from you for the following purposes: (i) to enforce our Terms or other legal rights, including intellectual property infringement; (ii) as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and (iii) to comply with industry standards and our policies.

Aggregate Data
We may de-identify your information and process it in an anonymous and/or aggregated form for other purposes than described above.

How We May Disclose Your Information

Service Providers, Lenders, & Brokers
We may share your information with our vendors, service providers, and other third parties that perform services on our behalf. To the extent you seek services related to your home equity, we may disclose your information, including your Financial Data and Home Value Information, with lenders and brokers.

We use third-party analytics vendors to evaluate and provide us with information about your use of the Service. We do not share your information with these third parties, but these analytics service providers may set and access their own cookies, pixel tags and similar technologies on the Service and they may otherwise collect or have access to information about you which they may collect over time and across different websites.

Ad Network Providers
We may also allow ad network providers to set and access their own cookies, pixel tags and similar technologies to collect information about website use. These network advertisers may use this and other information they have collected about you to deliver targeted advertisements for products and services in which you might be interested based on your use of the website. If you prefer to not receive targeted advertising, you can opt-out of some network advertising programs that use your information. To do so please visit the Digital Advertising Alliance (DAA) Opt-Out Page:

As Required by Law and Similar Disclosures
We may disclose information about you: (i) if we are required to do so by law, regulation, or legal processes, such as a court order or subpoena; (ii) in response to requests by government agencies, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to protect against or respond to physical, financial or other harm, injury, or loss of property; or (iv) in connection with an investigation of suspected or actual unlawful activity.

Merger, Sale, or Other Asset Transfers
We reserve the right to transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. We may also disclose your information with your permission. In addition, we may share anonymous and aggregated reports with third parties.

Your Choices And Rights
If you do not want the Service to collect information through the use of cookies, your browser may allow you to be notified when you receive certain types of cookies and restrict or disable certain cookies. Each browser is different, so you should check your browser’s “Help” menu to learn how to change your cookie preferences. Please be aware that if you disable or reject cookies, some features and Service may not work properly. You can opt-out of receiving further promotional messages from us by following the unsubscribe instructions provided in the promotional email you receive or by contacting us directly at the contact information listed below.

How We Hold And Protect Your Information

We maintain administrative, technical, and physical safeguards designed to protect the information you provide or we collect against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. Moreover, we are not responsible for the security of information you transmit to the Service over networks that we do not control, including the Internet and wireless networks.

International Users

If you are visiting from the European Economic Area or other regions with laws governing data collection and use, please note that we may transfer your information to recipients in countries other than the country in which the information was originally collected, including the United States of America. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Policy. By providing your information and/or using the Service you consent to any transfer and processing in accordance with this Privacy Policy.

Changes To Our Privacy Policy And Practices

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our information practices or relevant laws. To inform you of any change, we will post the updated Privacy Policy on the applicable websites and indicate at the top of the Privacy Policy when it was updated. If we decide to use particular personal information in a manner materially different from that stated at the time it was collected, we will let you know through our Service, by email, or other communication.

How To Contact Us

If you have any questions or comments about this Privacy Policy, our privacy practices or if you would like to exercise your rights and choices, please contact us at [email protected] or by writing to us at:

Home Equity Wiz – Customer Service
995 Market St.,
San Francisco, CA 94103